Go Healthy!

Go Healthy! is an individualized marketing program aimed at motivating people to build active travel into their lives. The Healthy Streets Campaign plans to adapt and build on the successful TravelSmart program from Australia and Portland, Oregon, by introducing additional health measures. The program works by identifying a target population who want to change their travel behavior. These people are surveyed to determine how physically active travel could best fit into their lives and are provided personalized information and incentives to make walking, bicycling, and transit choices. The Healthy Streets Campaign seeks partnerships with organizations that could financially benefit from such a program, such as community groups, employers, and health insurance companies.